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The Difference Between a Facebook Lead Generation Ad and a Conversion Ad

You have come across these words a lot of times on Facebook: Lead generation and Conversion. But what does it mean? A Lead Generation Ad is basically an ad on Facebook, while a Conversion Ad promotes your website or other URL. If you don’t have a website yet, Lead Generation Ad can be one of your best assets. This is very imporant because knowledge and strategic application will lead to an increase in ROI.